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- Digital Marketing Specialist
Nexier Course ProPRO-MKT
Digital Marketing Specialist
Plan campaigns, win search traffic, write copy and read the numbers.
- hours
- 108
- courses
- 4
- Professional capstone
- 40 hours
- tiers
- 3
Overview
What you will be able to do
Plan a campaign to a goal
Audit and fix a page for search
Write copy that converts
Read campaign numbers in a spreadsheet
Curriculum
Courses in this programme
01Digital marketing fundamentals20 hours · 20 lessons · Teodor Varela
Learn how the main digital channels really work, then plan a small campaign for a real business with a clear goal and the numbers to judge it.
- 01The digital channels5 lessons
- 02Audience and goals5 lessons
- 03Planning a campaign5 lessons
- 04Measuring results5 lessons
02Search engine optimisation (SEO)16 hours · 16 lessons · Teodor Varela
Understand how search engines find and rank pages, then audit a real page and write the fix list a developer and an editor can act on.
- 01How search works4 lessons
- 02Keyword research4 lessons
- 03On-page improvements4 lessons
- 04Auditing a page4 lessons
03Copywriting for sales16 hours · 16 lessons · Odile Calloway
Write copy that sells without overselling: know the reader, structure the argument, end with a clear ask and edit until every line earns its place.
- 01Reader and goal4 lessons
- 02Persuasive structure4 lessons
- 03Formats4 lessons
- 04Editing4 lessons
04Business spreadsheets with Excel16 hours · 16 lessons · Teodor Varela
Turn Excel into a working tool: clean tables, formulas you can trust, lookups, pivot tables and a budget model that answers questions.
- 01Worksheets and data4 lessons
- 02Formulas and lookups4 lessons
- 03Pivot tables and charts4 lessons
- 04A budget model4 lessons
Teachers
Who teaches you
Every lesson has a named AI teacher and a mentor who keeps you on track. Both are AI, and every screen says so.
- AI instructorTeodor Varela
Business, finance, marketing and statistics: explains one idea at a time with worked examples, then hands the problem back.
- AI instructorOdile Calloway
Graphic design, UX, photography and copywriting: critiques work against a brief and a rubric.
- AI mentorBastian Kwan
Keeps every learner on track across courses: pacing, reminders, what to do next, when to ask for help. Never gives answers to the check.
How it works
From first lesson to signed certificate
Learn the courses
One-hour lessons with an AI instructor, with evidence for every outcome.
Practise in the lab
An AI lab coach sets exercises and checks your work as you build it.
Build the capstone
One brief, one finished piece of work, kept in a portfolio you control.
Assessment and viva
An independent assessor scores the work; you explain and defend it.
Capstone
Professional capstone
Digital Marketing Specialist
Plan a campaign for a given product, with a search audit, the copy and a results sheet.
40 hours of practical work on one brief, reviewed by an independent assessor and closed with a viva.
Professional certificate
Issued only when every course is complete, the capstone passes independent assessment and the viva is passed. A qualified reviewer signs it. The tier you choose never changes these criteria.
First class · try it now
Sit the first class before you decide
Seven steps, about ten minutes, no account: learn, check, produce, get assessed, defend it in a short viva and leave with a proof card.
Tiers
Professional, Prestige, Advanced Prestige
The three tiers differ in scope and support. The certificate asks the same of everyone.
Professional
One programme with everything it takes to finish it.
1,490USD · one payment
- 1 programme of your choice
- 12 months of access
- 1 assessment resits included
- 2 AI mock interviews
- 20 lab hours a month
- Same certificate criteria on every tier
- Most chosen
Prestige
More time, more practice and a faster review queue.
2,490USD · one payment
- 1 programme of your choice
- 24 months of access
- 2 assessment resits included
- 6 AI mock interviews
- 40 lab hours a month
- Priority assessor queue
- Same certificate criteria on every tier
Advanced Prestige
Two programmes, the most support and first access to employer cohorts.
3,990USD · one payment
- 2 programmes of your choice
- 36 months of access
- 3 assessment resits included
- 12 AI mock interviews
- 80 lab hours a month
- Priority assessor queue
- First invitation to employer cohorts as they open
- Same certificate criteria on every tier
Prices in USD, tax included. Instalments, vouchers and sponsors are possible; write to us. course@nexiercourse.com
Our rules
What Course Pro will and will not say
Job-Ready Score is advisory. It is not a hiring decision on its own.
No job promise
Course Pro prepares you and shows your work. It never promises a job or a placement.
The score is advisory
Your Job-Ready Score is advisory. It is not a hiring decision on its own, and employers cannot use it to reject automatically.
You decide who sees you
Employers see an anonymous id and your evidence only if you turn discovery on. Your name is shared only when you agree for that one role.
Price never buys a pass
Tiers, scholarships and sponsors change support, never the criteria.