Search engine optimisation (SEO)
Understand how search engines find and rank pages, then audit a real page and write the fix list a developer and an editor can act on.
- hours
- 16
- units
- 4
- lessons
- 16
- Certificate level
- 3
About this course
Understand how search engines find and rank pages, then audit a real page and write the fix list a developer and an editor can act on.
Who it is for
Content writers, site owners and marketers who want more visitors from search.
Paces
Standard · Flexible
What you will be able to do
- Explain how search engines find and rank pages
- Research keywords for a topic
- Improve on-page content and structure
- Audit a page and list fixes in priority order
Curriculum
4 units · 16 topics · 16 hours
01How search works4 lessons · 4 hours
Outcome: Explain how search engines find and rank pages
- L01Crawling and indexing60 min
- L02How ranking works60 min
- L03Search intent60 min
- L04Search Console basics60 min
- ✓Unit check: show this outcome with evidence
02Keyword research4 lessons · 4 hours
Outcome: Research keywords for a topic
- L05Seed topics and questions60 min
- L06Volume, difficulty and value60 min
- L07Grouping keywords60 min
- L08A keyword map60 min
- ✓Unit check: show this outcome with evidence
03On-page improvements4 lessons · 4 hours
Outcome: Improve on-page content and structure
- L09Titles and meta descriptions60 min
- L10Headings and content structure60 min
- L11Internal links60 min
- L12Images, speed and structured data60 min
- ✓Unit check: show this outcome with evidence
04Auditing a page4 lessons · 4 hours
Outcome: Audit a page and list fixes in priority order
- L13An audit checklist60 min
- L14Technical checks60 min
- L15Prioritising fixes60 min
- L16Capstone: audit a page60 min
- ✓Unit check: show this outcome with evidence
How each live lesson runs
Every topic is one live lesson of an hour. Your instructor and mentor are AI, and they say so.
Whiteboard · Idea
Crawling and indexing
- Teodor Varela explains one idea at a time on the whiteboard, in plain words.
How you are assessed
What you hand in
An SEO audit of a page with a prioritised fix list
Final check
Audit an unseen page
Certificate level 3
You showed the skill
Your evidence was assessed against the course's standard, and a person signs this certificate.
Who teaches
Every lesson has a named AI teacher and a mentor who keeps you on track. Both are AI, and every screen says so.
- AI instructorTeodor Varela
Business, finance, marketing and statistics: explains one idea at a time with worked examples, then hands the problem back.
- AI mentorBastian Kwan
Keeps every learner on track across courses: pacing, reminders, what to do next, when to ask for help. Never gives answers to the check.
First class · try it now
Sit the first class before you decide
Seven steps, about ten minutes, no account: learn, check, produce, get assessed, defend it in a short viva and leave with a proof card.
More in this category
Marketing, Sales & Creative Economy
Digital marketing fundamentals
Learn how the main digital channels really work, then plan a small campaign for a real business with a clear goal and the numbers to judge it.
Marketing, Sales & Creative Economy
Copywriting for sales
Write copy that sells without overselling: know the reader, structure the argument, end with a clear ask and edit until every line earns its place.
