Copywriting for sales
Write copy that sells without overselling: know the reader, structure the argument, end with a clear ask and edit until every line earns its place.
- hours
- 16
- units
- 4
- lessons
- 16
- Certificate level
- 3
About this course
Write copy that sells without overselling: know the reader, structure the argument, end with a clear ask and edit until every line earns its place.
Who it is for
Marketers, founders, freelancers and anyone who writes for a website or a shop.
Paces
Standard · Flexible
What you will be able to do
- Write for a defined reader and goal
- Structure persuasive copy with a clear call to action
- Adapt copy for web, email and social formats
- Edit copy for clarity and honesty
Curriculum
4 units · 16 topics · 16 hours
01Reader and goal4 lessons · 4 hours
Outcome: Write for a defined reader and goal
- L01Who you are writing for60 min
- L02One goal per piece60 min
- L03Features and benefits60 min
- L04Voice and tone60 min
- ✓Unit check: show this outcome with evidence
02Persuasive structure4 lessons · 4 hours
Outcome: Structure persuasive copy with a clear call to action
- L05Headlines that earn the click60 min
- L06Problem, solution, proof60 min
- L07Calls to action60 min
- L08Handling objections60 min
- ✓Unit check: show this outcome with evidence
03Formats4 lessons · 4 hours
Outcome: Adapt copy for web, email and social formats
- L09Web pages and product pages60 min
- L10Email copy60 min
- L11Social posts and ads60 min
- L12Short copy: buttons and microcopy60 min
- ✓Unit check: show this outcome with evidence
04Editing4 lessons · 4 hours
Outcome: Edit copy for clarity and honesty
- L13Cutting and tightening60 min
- L14Clarity and readability60 min
- L15Honest claims60 min
- L16Capstone: three pieces to a brief60 min
- ✓Unit check: show this outcome with evidence
How each live lesson runs
Every topic is one live lesson of an hour. Your instructor and mentor are AI, and they say so.
Whiteboard · Idea
Who you are writing for
- Odile Calloway explains one idea at a time on the whiteboard, in plain words.
How you are assessed
What you hand in
Three short pieces of copy, assessed with a rubric
Final check
Write three pieces to a brief; rubric scoring
Certificate level 3
You showed the skill
Your evidence was assessed against the course's standard, and a person signs this certificate.
Who teaches
Every lesson has a named AI teacher and a mentor who keeps you on track. Both are AI, and every screen says so.
- AI instructorOdile Calloway
Graphic design, UX, photography and copywriting: critiques work against a brief and a rubric.
- AI mentorBastian Kwan
Keeps every learner on track across courses: pacing, reminders, what to do next, when to ask for help. Never gives answers to the check.
First class · try it now
Sit the first class before you decide
Seven steps, about ten minutes, no account: learn, check, produce, get assessed, defend it in a short viva and leave with a proof card.
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