Writing a business plan
Go from an idea to a plan someone can say yes to: the customer problem, the market, the numbers and a clear one-page model with a short pitch.
- hours
- 20
- units
- 4
- lessons
- 20
- Certificate level
- 3
About this course
Go from an idea to a plan someone can say yes to: the customer problem, the market, the numbers and a clear one-page model with a short pitch.
Who it is for
First-time founders, people planning a side business and teams pitching a new product.
Paces
Standard · Flexible
What you will be able to do
- Describe a customer problem and a value proposition
- Size a market and describe competitors
- Build a simple revenue and cost model
- Present the plan clearly
Curriculum
4 units · 20 topics · 20 hours
01Problem and value5 lessons · 5 hours
Outcome: Describe a customer problem and a value proposition
- L01Finding a real customer problem60 min
- L02Talking to customers60 min
- L03Writing a value proposition60 min
- L04The business model canvas60 min
- L05Testing assumptions cheaply60 min
- ✓Unit check: show this outcome with evidence
02Market and competitors5 lessons · 5 hours
Outcome: Size a market and describe competitors
- L06Market size: top-down and bottom-up60 min
- L07Customer segments60 min
- L08Mapping competitors60 min
- L09Positioning60 min
- L10Channels to reach customers60 min
- ✓Unit check: show this outcome with evidence
03Revenue and costs5 lessons · 5 hours
Outcome: Build a simple revenue and cost model
- L11Pricing a product60 min
- L12Revenue forecast60 min
- L13Fixed and variable costs60 min
- L14Break-even60 min
- L15Cash flow for a first year60 min
- ✓Unit check: show this outcome with evidence
04Presenting the plan5 lessons · 5 hours
Outcome: Present the plan clearly
- L16The one-page plan60 min
- L17Telling the story60 min
- L18Slides that help60 min
- L19Answering hard questions60 min
- L20Capstone: record your pitch60 min
- ✓Unit check: show this outcome with evidence
How each live lesson runs
Every topic is one live lesson of an hour. Your instructor and mentor are AI, and they say so.
Whiteboard · Idea
Finding a real customer problem
- Teodor Varela explains one idea at a time on the whiteboard, in plain words.
How you are assessed
What you hand in
A one-page business model and a recorded pitch
Final check
One-page business model plus a short spoken pitch
Certificate level 3
You showed the skill
Your evidence was assessed against the course's standard, and a person signs this certificate.
Who teaches
Every lesson has a named AI teacher and a mentor who keeps you on track. Both are AI, and every screen says so.
- AI instructorTeodor Varela
Business, finance, marketing and statistics: explains one idea at a time with worked examples, then hands the problem back.
- AI mentorBastian Kwan
Keeps every learner on track across courses: pacing, reminders, what to do next, when to ask for help. Never gives answers to the check.
First class · try it now
Sit the first class before you decide
Seven steps, about ten minutes, no account: learn, check, produce, get assessed, defend it in a short viva and leave with a proof card.
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